Data protection declaration
General information on data protection - basic statement and general information
We are very pleased that you are interested in our website – and thus in our company. The protection of your private rights and freedoms is important to us; we only use your data for the purposes intended. Since it is important to us that you know at all times to what extent we collect, use and, if necessary, pass your data onto third parties, we will subsequently inform you in detail about the processing of your personal data (collected via our website).
In principle, you can use our pages without providing any data; if there are exceptions for selected services, we will explain these in the following chapters. We will not process data without a legal basis without your informed consent.
When processing personal data, we strictly adhere to the requirements of the EU Data Protection Regulation (GDPR) and, if necessary, other data protection regulations.
Definition of terms (according to GDPR)
To ensure the requirement for an easily understandable and legible form of the data protection declaration, we refer to the generally applicable term standards of the GDPR, which we reproduce below in accordance with the wording of the GDPR:
Personal data refers to all information relating to an identified or identifiable natural person (also “data subject”); a natural person is regarded as identifiable, if he/she can be directly or indirectly identified, especially by means of association with an identifier such as a name, with an identification number, with location data, with an online ID or with one or several special features reflecting the physical, physiological, genetic, psychic, economic, cultural or social identity of that natural person;
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Restriction of processing means marking stored personal data to restrict its future processing.
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Pseudonymisation means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that this additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data is not an identified or an identifiable natural person.
The data collector is a natural or legal person, public authority, agency or other body, which either alone or with others, determines purposes and means of processing of personal data; where purposes and means of such processing are determined by European Union or Member State law, the controller or the specific criteria for its nomination may be provided for by EU or Member State law
The processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
The recipient is a person, public authority, agency or other body to which personal data is disclosed, whether or not it is a third party. However, authorities which may receive personal data under EU law or the law of the Member States under a particular investigation mandate shall not be considered recipients; the processing of such data by the said authorities shall be carried out in accordance with the applicable data protection rules in accordance with the purposes of the processing.
A third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
The data subject's agreement will be voluntary each time for the particular case, in an informed and unequivocal manner, in the form of a statement or other clear affirmative act indicating the data subject's consent to the processing of personal data concerning him/her.
Name and Address of the data controller
fetra Fechtel Transportgeräte GmbH
Directors: Hermann Fechtel, Hinrich Fechtel, Jochen Fechtel
Telefon: +49 (0) 5425/9494-0
Name and address of the data protection officer
Cortina Consult GmbH
Tel.: +49 (0)251 / 29 79 47 40
E-Mail: Datenschutz @ fetra.de
If you have any questions about the processing of your personal data, if you wish to assert your rights as a data subject (e.g. the right to be informed, correct, block or delete data) or if you wish to withdraw your consent, please contact our data protection officer directly.
This cookie may contain a so-called cookie ID - a unique identifier consisting of a string of characters that enables the assignment of Internet pages and servers to the browser that saves them.
It is possible to use our offerings without cookies (even if they may not be fully functional). Most browsers are initially set to accept cookies automatically. However, you can deactivate the storing of cookies or adjust your browser so that it notifies you when cookies are sent.
Collection of general data and information
As soon as you visit our website, our web server collects some general data and technical information - as shown in the following table:
browser types and versions used
correct display of page contents
operating system used, origin of visitors (referrer, e.g. Google), subpages clicked on
optimisation of our website content and our advertising
date and time of access to the website as well as the visitor's IP address and internet service provider
ensuring the permanent functionality of our IT systems (for the operation of the website) and preventing misuse
other security data and information in the event of attacks
providing relevant information to law enforcement agencies in the event of a cyber attack
This data is collected and stored anonymously; we neither intend to make nor make any conclusions about the person concerned.
Registration on our website
We offer the possibility of registration for a user account on our homepage; the personal data required for this can be found in the registration form. Mandatory fields are used for the data necessary for the creation and operation of the respective user account; these are usually your e-mail address as well as your master data (name and address). We use your personal data exclusively for the purposes for which you have made it available to us. Within the scope of the user registration these result in the following:
We allow registration only for companies within the meaning of § 14 BGB.
Serves as our contact in your company
(Street, ZIP code, city)
No personal date
For communication purposes in the context of the business relationship as well as fulfilment of contractual obligations
User access and communication to the account (e.g. password reset)
Your data will be passed on to our logistics partners and parcel and payment service providers as part of the fulfilment of the contract.
We also collect additional data on a voluntary basis during registration. We base this collection on Art. 6 Para. 1(f) GDPR (collection based on the legitimate interest of the data controller). It is in our (legitimate) interest to offer you the best possible service within the scope of our services. The purposes of the personal data provided voluntarily are as follows:
To better classify your position or area of responsibility within your company and thus to be able to respond to your needs in a targeted manner
(Buyer, warehouseman, etc.)
Salutation / first name
In order to choose the right form of address within the scope of the communication (good day Mr. / Mrs. ...) and if necessary for exclusion of confusion
A transfer of your data takes place in the context of the fulfilment of the contract to our logistics partners as well as parcel and payment service providers. A transfer to other third parties does not take place. You can change, correct or delete the details of this data in your user account at any time. In addition, you have the right to contact us at any time regarding the transferability of your data.
As part of our service principle, we regularly send out interesting information and relevant news about our products and events, and developments about our company. Only a valid e-mail address is required for sending the newsletter (mandatory field). Further information is only used for personalised contact within the cover letter and is provided on a voluntary basis.
We send newsletters both within the scope of the legitimate interest pursuant to Art. 6 para. 1 (f) GDPR (taking into account recital 47, last sentence, under which direct advertising may constitute a legitimate interest) and on the basis of your informed consent, including double opt-in. During the double opt-in process, you will receive a confirmation e-mail immediately after registering for our newsletter in order to rule out possible misuse by third parties and unreasonable harassment as far as possible. The data collected for the newsletter will be used exclusively for the purpose of sending the newsletter; this data will not be passed on to third parties. You have the right to object to the use of your data for direct advertising purposes at any time with effect for the future; a unsubscribe link is included in every newsletter. Alternatively, you can also contact our data protection officer directly.
Newsletter service provider
For sending our newsletter we use Clever Elements. Therefore Your data will be transmitted to Clever Elements GmbH, who will then be prohibited from selling your data and using it for purposes other than sending newsletters. Clever Elements GmbH, based in Germany, adheres strictly to the specifications of the GDPR; You can find more information here (https://cleverelements.com/privacy).
Our newsletters contain so-called tracking pixels, which are a 1x1 pixel graphic that we integrate into our HTML-formatted e-mails. This graphic is loaded from our web server, which registers the number of downloads. We use this technology for statistical purposes to measure the reach and success of our newsletter campaigns and to adapt our content to your interests in the best possible way. This data is not transferred to third parties. You can object to the use of this technology at any time, e.g. by preventing the download of graphics from the Internet within your e-mail program or the receipt of HTML e-mails. When you unsubscribe from our newsletter, any data assigned to the respective e-mail address will be automatically deleted.
To ensure quick and uncomplicated contact, we provide you with an appropriate form; alternatively, you can also contact us via the e-mail addresses provided on our website. Personal data is only collected if you voluntarily provide it to us within the framework of your e-mail or form contact. We use the data you provide without your express permission solely to fulfil and process your contact inquiry. This is not passed on to third parties or only takes place on the basis of your inquiry.
Deletion or blocking of personal data
We store your personal data only for the time required to fulfil the specified purpose. Your data will be deleted immediately after the expiry of the purpose and storage periods, if any. If deletion is not possible, the data will be blocked instead.
The rights of data subjects
Chapter III of the EU Data Protection Regulation (GDPR) provides for extensive rights for data subjects, which we will explain to you below in relation to data processing on our website:
1) The right to be informed
If we collect personal data from you or have it collected and process it, you have the right to receive information stored by us about your person free of charge at any time. This specification applies in particular to the following data processing details:
- The purpose of the processing operation
- Categories of data
- If necessary, recipient or categories of recipients
- If necessary, the planned storage duration or the criteria for determining this duration
- Information on the respective right to correction, deletion, restriction or objection
- Existence of a right of appeal to a supervisory authority
- If necessary, origin of the data (if not collected from you)
- If necessary, existence of automated decision making including profiling, and including meaningful information about the logic involved, the scope and the expected effects
- If necessary, (planned) transfer to a third country or international organisation
If you wish to exercise your right to information, please contact our data protection officer using the contact details provided.
2) The right of rectification
If we collect personal data from you or have it collected and process it, you have the right to request the immediate correction or, if necessary, completion of incorrect or incomplete data concerning you.
If you wish to exercise your right to correction, please contact our data protection officer using the contact details provided.
3) Right to deletion (right to be forgotten)
If we collect personal data from you or have it collected and process it, you have the right to request the deletion of your data, provided that the processing is no longer necessary and one of the following conditions is fulfilled:
- Expiry of the purpose of processing
- Withdrawal of your consent and the absence of any other legal basis for processing
- Opposition to processing without an important reason to the contrary
- Illegal processing
- Required to fulfil a legal obligation
- Data collection in accordance with Art. 8 para. 1 GDPR
As part of the deletion request, we may pass on your request to those third parties to whom your data was previously transferred.
If you wish to exercise your right of deletion, please contact our data protection officer using the contact details provided.
4) The right to restriction of processing
If we collect personal data from you or have it collected and process it, you have the right to demand restriction of the data processing, provided that one of the following conditions is fulfilled:
- You dispute the accuracy of your data (restriction may be made on our site for the duration of the verification)
- In the event of unlawful processing and provided that the data is not to be deleted, deletion shall be replaced by restriction of processing
- If the processing purposes expire, at the same time you need your data to assert, exercise or defend legal claims
- After your objection pursuant to Art. 21 para. 1 GDPR and for the duration of the examination, whether our justified reasons outweigh yours.
If you wish to exercise your right of restriction, please contact our data protection officer using the contact details provided.
5) The right to data portability
If we collect personal data from you or have it collected and process it, you have the right to receive the personal data concerning you from us in a structured, common and machine-readable format. As long as it is technically possible and the rights and freedoms of other persons are not affected, we will – at your request – transfer your data to another recipient (data controller).
If you wish to exercise your right to data portability, please contact our data protection officer using the contact details provided.
6) Right to object
If we collect personal data from you or have it collected and process it (on the basis of Art. 6 Para. 1(e) or (f) GDPR), you have the right to object to data processing (including profiling) at any time. In exceptional cases, the objection may be invalid, e.g. if we can prove compelling legitimate interests for processing that outweigh your interests, or processing serves to assert, exercise or defend legal claims. If we process your personal data for direct marketing purposes, you have the right to object to such processing at any time. This also applies to any profiling connected with such direct advertising. You also have the right to object to the processing of the data we hold about you, which is carried out by us for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 para. 1 GDPR unless such processing is necessary to fulfil a task in the public interest.
If you wish to exercise your right of objection, please contact our data protection officer using the contact details provided.
7) Automated individual decision-making including profiling
If we collect personal data from you or have it collected and process it, you have the right not to be subject to decision based exclusively on automated processing – including profiling – which has a legal effect on you or significantly impairs you in a similar manner. Exceptions to this requirement apply if the decision to conclude or fulfil a contract between you and us is necessary or if you have expressly consented to the processing. In any event, we will take reasonable measures to protect your rights and freedoms and your legitimate interests, including at least the right on our part to obtain the intervention of a person to express our position and to challenge the decision.
If you wish to make use of rights relating to automated decisions, please contact our data protection officer using the contact details provided.
8) Right to withdraw consent under the data protection laws
If we collect personal data from you or have it collected and process it, you have the right to withdraw your consent to the processing of your personal data at any time.
If you wish to exercise your right to withdraw consent, please contact our data protection officer using the contact details provided.
Data protection in job applications and in the application procedure
On our website, we offer you the convenient opportunity to apply to us for correspondingly advertised positions using the specially provided form. We use the personal data collected about you exclusively for the purpose of processing the application procedure. Alternatively, you can also apply to us via the e-mail address published in the job advertisement. If, at the end of the application process, we take you on as an employee, the purpose for processing the data concerned will change: in this case, it will in future be used to carry out and maintain the employment relationship. The personal data of applicants that we do not employ will be kept for possible legal claims (e.g. according to the General Equal Treatment Act (Allgemeinen Gleichbehandlungsgesetz – AGG)) for the necessary period (maximum 6 months) and subsequently destroyed or deleted immediately.
Information on data security
We secure our website and other systems via technical and organisational measures against loss, destruction, access, modification or distribution of your data by unauthorised persons. In addition, we have implemented SSL encryption (SHA256) on our website to protect your data. However, despite regular checks, complete protection against all risks is not possible.
Legal basis for processing
We process personal data according to the specifications of the GDPR, depending on the type and purpose of processing, as follows:
Where allowed by law
Specification of the GDPR
Art. 6 para. 1(a)
In performance of a contract
Art. 6 para. 1(b)
Implementation of pre-contractual measures
Art. 6 para. 1(b)
Fulfilment of legal obligations
Art. 6 para. 1(c)
Protection of vital interests
Art. 6 para. 1(d)
Safeguarding our legitimate interest
Art. 6 para. 1(f)
Our legitimate interest
Our legitimate interest, as defined in Article 6 para. 1(f) GDPR, is based on the performance of our business activities to maintain our operability and to safeguard the employment of our employees.
The duration of the storage of personal data depends on the respective legal retention period after the purpose ceases to apply. After expiry of this period, we will delete the corresponding data if it is no longer necessary for the fulfilment or initiation of the contract.
Obligation to provide personal data
Under certain conditions (e.g. due to legal or contractual regulations) you are obliged to provide us with your personal data. Examples of such processing are as follows:
Nature and purpose of the processing
Conclusion of a sales contract (e.g. your address)
Fulfilment of the contractual obligation (e.g. delivery of the goods to your address)
In the context of employees (e.g. transmission of data to the tax office)
Compliance with legal requirements (e.g. tax regulations)
A violation (i.e. the failure to provide the required data) would mean that the respective data processing and consequently the corresponding contract could not be concluded with you. Upon request, we will inform you in individual cases before collecting your data as to whether the provision is required by law or contract, or necessary for concluding the contract, and what consequences this may have for you.
Existence of automated decision-making
We do not make use of automatic decision making and do not use any techniques to carry out profiling measures.
The data generated with etracker are processed and stored on our behalf by etracker exclusively in Germany and are thus subject to the strict German and European data protection laws and standards. etracker was independently audited, certified and awarded the ePrivacyseal privacy seal.
Data processing takes place on the legal basis of Art. 6 (1) (f) (legitimate interest) of the EU General Data Protection Regulation (EU GDPR). Our justified interest lies in the optimization of our online offer and our website. Since the privacy of our visitors is particularly important to us, etracker's IP address is anonymised as early as possible and log-in or device identifiers are converted into a unique, but not assigned to a person key. Any other use, merging with other data or a transfer to third parties by etracker not.
You may object to the above-described data processing at any time, provided it is personal. Your opposition has no adverse consequences for you.
Further information on data protection at etracker can be found here.
On our website, we use Google AdWords, an ad integration from Google. This service allows us to place ads in the results of the Google search engine as well as in the network of AdWords participants. Using pre-defined keywords, our ads appear only as part of relevant search queries. A special algorithm distributes our advertisements in the connected network on keyword-related websites, taking into account the search terms we have chosen. However, the display of third-party advertising does not take place on our website.
Responsible for Google AdWords within the meaning of the DSGVO is Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.
When you reach our website via a Google ad, a so-called conversion cookie will be stored on your PC that will remain valid for 30 days and that will not identify you. This cookie logs - without personal reference - how a visitor who came to our site through an AdWords ad generates revenue through our online store by understanding which pages and features are accessed or clicked during the visit to the site. In addition, the stored information is used to generate visitor statistics for our website, which can be used to evaluate how many visitors have reached us via the AdWords ad.